A COLLECTIBLE APPROACH TO PACKAGING
Dueple
Branding
Packaging
We worked with Dueple to create the branding and packaging for their finely knit socks. Referencing the charm and reliability of mid-century vintage objects, we designed the box to be a collectible in its own right, balancing industrial nostalgia with contemporary aesthetics.
Dueple was a natural match for the studio, sharing our passion with the analogue process and the belief that the details define the product. Their commitment to a vibrant, diverse palette gave us the licence to create an identity that feels loud, joyful, and completely distinct.
We looked to the classic matchbox for inspiration, scaling up its proportions to capture the industrial nostalgia of an era when packaging was built to endure. Screen-printed on recycled cardboard, the design offers a tactile, gritty finish that transforms a disposable wrapper into a long-lasting object.
The typography references mid-century American industry, balancing heavy technical specs with a playful, character-driven edge. This mix of utility and personality ensures the packaging communicates quality without taking itself too seriously.
