A City Landmark Reimagined
Terminal Haifa
Branding
Murals
We were invited to produce our biggest mural to date in our hometown of Haifa, wrapping the newly launched music venue in the city’s historic port. Beyond the painting, we also undertook the venue’s branding, creating a trilingual identity that celebrates the local culture and its openness.
Covering 3,000 square metres, this project required a crew of twenty artists abseiling for a month to paint the entire facility by hand. The result is a colossal landmark on the waterline, dominating the view from across the city.
The logo mimics the venue’s architecture, transforming the three triangular hangars into a nesting bird. This form serves as a playful wink to the neighbouring grain silo and its resident population of pigeons.
We built the visual identity around a naive paper-cut style and the distinctive Levant 1950 typeface by Hagilda studio. The lettering directly references vintage wood type and signage from the mid-20th century, grounding the venue in a tactile, handmade history.
