Ghostown
LOCATION:
Amazon HQ
ART DIRECTION:
Ghostown
For Amazon’s new offices, we built a single visual line that climbs six floors and ties the whole place together. It blends hand-painted collage with bold text blocks, celebrating the people and the craft behind the company’s mark.
The visual language draws from old print craft: hand-painted halftones, point-by-point dots and those slightly off-register textures of vintage offset prints. Each dot sits on its own, yet together they form the larger image, a quiet nod to the way a company is built from the efforts of its individuals.
Unlike painting on a street wall, where the surface already carries years of texture and stories, a new-build office gives you nothing: it’s clean, sterile and silent. The challenge was to bring that missing grain back into the space, to paint in the warmth and irregularity that usually comes from the wall itself. Every layer had to translate that feeling so the work could live naturally in a setting built from glass, steel and straight lines.
