ghostown
LOCATION:
Buena-Nojidat Pais Centre
ART DIRECTION:
Ghostown
We took over the rooftop of Mobileye’s headquarters with a mural created for the building’s sports and leisure deck, a space meant to help employees move, breathe and switch off. Tapping into Mobileye’s world of mobility, the mural uses pop colour, futuristic references and a flowing, forward-leaning composition to energize the space and encourage anyone using the track to simply keep going.
The mural takes its cues from early futurist posters, using repeated forms and sharp cut-edges to show how movement is built from tiny shifts and split-second decisions. Just as Mobileye uses machine learning to read patterns on the road and understand motion at scale, the artwork breaks movement down to its essentials: colour, direction and rhythm.
